Social Media and SEO Training Courses

Serengeti Communications offers highly specialized, “how-to” training courses designed to quickly advance your skills in all areas of online marketing and measurement.  Our trainers are well-known, industry experts with extensive “on the ground” experience in search, social media, analytics, and more.  We have trained small companies, big brands, non-profits, marketing & PR agencies, and even many of our own competitors.

We offer a wide variety of standard training courses as well as completely customized programs to accommodate unique training requirements.

Ready to learn more?  See our list of training courses below:

Social Media Training

• Introduction to Social Media Marketing
• Advanced Social Media Marketing
• Social Network Marketing
• Twitter Marketing
• Online Public Relations: Social Media and Search
• Integrating Social Media into Marketing and Communications
• Integrating Search Engine Optimization and Social Media
• Social Media for B2B
• Social Media for Financial Services
• Social Media for Healthcare

Search Training

• Integrating Search Engine Optimization and Social Media
• Online Public Relations:  Social Media and Search
• SEO for Marketers
• SEO for Content Publishers
• SEO for Content, Images and Video
• SEO for Higher Education
• SEO for Publishers
• SEO for Startups
• SEO: Customized Site Review and Coaching

Introduction to Social Media Marketing (2 Days):
Unlike traditional marketing where one-way push messaging is the norm, social media allows for two-way communication that can lead to one-to-one business engagement. From that perspective, implementing social media as part of your overall marketing strategy requires a different skill set that is part science and part art. This training session provides an excellent overview of the core elements needed for social media success—Research, Strategy, Engagement and Measurement—and will give your team a solid foundation that will help ensure success at implementing meaningful and measurable social media efforts.

Advanced Social Media Marketing (1 Day):
This advanced social media training session will springboard your understanding of the core elements (Research, Strategy, Engagement and Measurement) with an even more intense and in-depth training on the uniqueness of each social media channel (social networks, blogs, forums, social bookmarking/sharing, rating site, etc.). Understanding how each of these channels offers a different experience for your customers and prospects will provides you with the insights needed to build a strong social media plan. This training session is broken into two modules: Social Media Channel Deep Dive and Social Media Planning. In this session you’ll learn: The unique attributes of each social media channel and how to write a solid and measurable social media plan (a tool that can be used in any area of marketing communications—added bonus!).

Social Network Marketing (1/2 Day):
Whether it’s Twitter, Facebook, or LinkedIn—or a niche or specialized network—successful social networking for business is determined by understanding how communities develop and how to engage within those existing communities. In this training session you’ll learn how to harness the demographics, sociographics and ethnographics of social networks in order to determine which ones make the most sense for your organization.

Twitter Marketing (1/2 Day):
Twitter is a microblogging, communications and messaging service that provides a platform for connecting with people, engaging in conversation and sharing information. Your industry’s customers/clients, prospects, analysts, stakeholders and other pundits might be using Twitter to build relationships, build relationships and gather data. Are you? This training course will help you prepare for long-term Twitter marketing success.

Online Public Relations: Social Media and Search (1 Day):
Today, social media and is driving public relations back to its roots: People Relations. PR pros can and should share their news directly with constituents. Not only has social media changed the landscape for the PR pro, but journalists as well. Online conversations about organizations, brands and news are not going away. From this perspective it’s important to understand how to use social media and digital tools to disseminate information about your company that will be found and shared. This training session will give PR pros all the tools and techniques and they need to be successful in an online world.

Integrating Social Media into Marketing & Communications (1 Day):
While organizations tend to silo their departments and budgets, the fact remains that consumers and customers do not silo their interactions with organizations by department. From that perspective, it’s imperative that if you plan on becoming a social organization that all of your online communications integrate properly with other marketing and communications campaigns, otherwise you may find yourself in a swirl of market confusion. This training session will provide you with an overview of integrated marketing communications; planning for integration; techniques for integrate your digital marketing; and tools to track and measure your efforts.

Integrating Search Engine Optimization & Social Media (1 Day):
When it comes to digital marketing, most companies have one goal—to be found. Are your online efforts working in harmony to make sure that your organization is not only found, but that people are engaging with your website or social properties? If you are not optimizing your content, blog posts, podcasts, videos and other digital assets, you aren’t leveraging the combined power of SEO and social media. This training will teach you why and how to optimize your digital assets, effective practices for achieving search rankings, and how to measure your efforts.

Social Media for B2B Marketing (1 Day):
According to eMarketer, B2B spending on social media is increasing by 43%; with 64% of budgets focused on customer community, Twitter and blogs. If you’ve been tasked with implementing social media for your company, you may be wondering how social networking can be harnessed for key business objectives like lead and revenue generation. When it comes to social media are you aware of how your customers may be discussing your products and services on social platforms such as blogs, forums, Twitter and Facebook? Are you monitoring your brands and analyzing the sentiment that is being shared? Are you tracking online Word of Mouth? This training session includes getting started in social media; an overview of tools, technology and techniques; planning for social media and conducting business socially.

Social Media for Financial Services Marketing (1 Day):
For regulated financial services firms, the idea of communicating publicly and socially often presents concerns regarding risk and exposure. Regulations like FINRA don’t prevent public communications on social channels, but they do provide strict guidelines.  People will be talking about your organization, brands, services and products online, and it’s not a fad that will be ending any time soon. For financial marketing and PR professionals, it’s important to understand how social channels work, how to best monitor them to protect your brand, and how to share your messaging in social channels within regulation. You’ll leave this training understanding the relevant regulations; effective practices; strategies, tools and techniques; and how to measure your efforts.

Social Media for Health Products/Nutriceuticals (1 Day):
When it comes to marketing in the healthcare industry, regulations determine most communication efforts. Unlike traditional marketing communications, at the heart of social media lies two-way communications and engagement, which requires not only an understanding of regulations, but how they affect online conversations. Serengeti has worked with multiple companies to launch successful social media strategies and we will share not only our social media expertise with you, but the unique insights we have gathered over the year’s specific to the industry. After this training session, you’ll have a firm grasp of how to communicate in social media channels, how to monitor for your brands and industry trends, how to utilize the tools and techniques for engagement and how to develop a plan and KPIs.